IP Warmup: Transactional versus Marketing Messages

By |2024-06-20T07:17:49+02:00June 20th, 2024|Deliverability Week 2024, Email Deliverability|

To help celebrate Deliverability Week 2024, Al Iverson from Spam Resource has offered up a guest post! Take it away, Al! Here’s a common question we get asked in email deliverability land: How do we perform IP warming for transactional email messages? Is it even necessary? Before I answer that, let me backup a minute