Email authentication was never part of the original specification for email, as email was predominantly used between academics who trusted each other. With the exponential growth of email's reach since its inception in 1971, the implementation of robust security measures has become a necessity to counter the escalating security concerns, particularly those arising from
As it is deliverability week, discussing the be-all and end-all of email marketing is essential: Consent (Permission). What exactly IS consent? Consent in email marketing is when someone gives you their email address with explicit permission to be added to an email list for the purposes of sending updates and/or marketing messages
Definition of deliverability First, let’s clear up some confusion about what exactly deliverability is. In simple terms, deliverability measures the number of messages placed in the intended recipients' inboxes. (Yes, the promotions and other tabs are still the inbox!) There is a similar term, delivery rate. This is the rate at which mailbox
Welcome to Deliverability Week 2024! This will be an awesome ride with incredible content from incredible people in this space. Thanks to Al Iverson and Matthew Vernhout for putting this together and getting us all together to do this! My Journey into Deliverability The very beginning I've been
Next week, Monday, 17 June 2024, is the official start of Deliverability Week 2024! Titans in the deliverability space got together and decided to publish a ton of articles on their respective blogs during this week to educate further and entertain the email marketing industry and all involved. Somehow, I got lucky enough to be
Yahoogle to the rescue! In a momentous announcement in October 2023, Yahoo! and Google shook the email marketing world to its core. They were bringing down the hammer and becoming much stricter with their requirements to deliver email to their users. We delivery and deliverability folk sighed a sigh of relief! These major
In the dynamic world of email communication, Gmail and Yahoo are setting new benchmarks for 2024, reshaping the landscape for email senders. Here's a deep dive into the changes and updates that are stirring the pot in the email marketing world. The Big Shift in Email Standards: What's New in 2024 The Advancement in
Over the years, I have seen more and more of these so-called "domain warmup" tools appear. These tools are used to warm up new domains used in cold outreach. Many of the cold outreach tools have this functionality built-in, but lately, I have been seeing more and more dedicated services that offer this service. Let's
TL;DR version: YES, yes, it is! What is cold outreach? Cold outreach refers to the process where you reach out to or contact someone via email who doesn't have any connection with your business. It could also be defined as the email equivalent of cold calling. It is a process that is being used increasingly by new, and
In the early days of Email Service Providers (ESPs), it was common practice for the support staff to tell their customers to include the ESP in the customer SPF record of the domain being used for the "visible from" address for messages sent from the ESP. Thankfully the ESPs have learned better and have stopped
