In my previous post, Should I Buy An Email List, I made a strong case against buying and emailing to a list. I 100% stand behind that and will never support sending emails to a purchased list. Is there a way to use a purchased list that will not completely tank your deliverability? There is
Let me start by saying this is not a post about the legality of buying an email list. If you want to check on the legality in your country, speak to a lawyer. We're here to discuss whether you should or should not buy a list. Spoiler alert ... You should NOT! Definitions We all know
As we discussed in our previous article, inbox rate (deliverability rate) monitoring is much more important than delivery rate monitoring. In this article, I want to talk about seed lists and why they may not be the best tool to use to monitor your inbox rate. They ARE important and useful, but should only be
What exactly is a no-reply email address and why do we have a whole article dedicated to it? A no-reply is an email address using the format “noreply@company.com” Many businesses use a no-reply email address to discourage the recipient from sending a response to their transactional emails or email marketing campaigns, thus forgetting the cardinal
There are many important metrics to monitor when it comes to identifying the quality of an ESP or your own email marketing system. Two of these are very important when it comes to having your subscribers actually receiving your messages. The one is easy to measure and report on, while the other is much more
