Get the latest Email Marketing & Deliverability News!
We are constantly learning and monitoring everything to do with email marketing and deliverability.
Join our mailing list to keep up to date with all the latest news and developments in email marketing and deliverability.
We will NEVER share or sell your information. EVER!
Do you even DMARC?
Yahoogle to the rescue! In a momentous announcement in October 2023, Yahoo! and Google shook the email marketing
New Gmail & Yahoo! Sender Requirements Starting February 2024
In the dynamic world of email communication, Gmail and Yahoo are setting new benchmarks for 2024, reshaping the landscape
Finally, the death of “domain warmup” tools!
Over the years, I have seen more and more of these so-called "domain warmup" tools appear. These tools are used
Is Cold Outreach Spam?
TL;DR version: YES, yes, it is! What is cold outreach? Cold outreach refers to the process where you reach out to
Do you need to include your ESP in your SPF record?
In the early days of Email Service Providers (ESPs), it was common practice for the support staff to tell their
How To Correctly Use A Purchased List
In my previous post, Should I Buy An Email List, I made a strong case against buying and emailing to