Deliverability Week 2024

Email Authentication – SPF, DKIM, DMARC and BIMI

By |2024-06-21T19:19:18+02:00June 21st, 2024|Deliverability Week 2024, Email Deliverability|

Email authentication was never part of the original specification for email, as email was predominantly used between academics who trusted each other. With the exponential growth of email's reach since its inception in 1971, the implementation of robust security measures has become a necessity to counter the escalating security concerns, particularly those arising from

IP Warmup: Transactional versus Marketing Messages

By |2024-06-20T07:17:49+02:00June 20th, 2024|Deliverability Week 2024, Email Deliverability|

To help celebrate Deliverability Week 2024, Al Iverson from Spam Resource has offered up a guest post! Take it away, Al! Here’s a common question we get asked in email deliverability land: How do we perform IP warming for transactional email messages? Is it even necessary? Before I answer that, let me backup a minute

What Exactly Is Consent In Email Marketing?

By |2024-06-19T12:46:07+02:00June 19th, 2024|Deliverability Week 2024, Email Marketing, Email Terms|

As it is deliverability week, discussing the be-all and end-all of email marketing is essential: Consent (Permission). What exactly IS consent? Consent in email marketing is when someone gives you their email address with explicit permission to be added to an email list for the purposes of sending updates and/or marketing messages

What Is Deliverability, And Why Does It Matter?

By |2024-06-20T08:52:45+02:00June 17th, 2024|Deliverability Week 2024, Email Deliverability|

Definition of deliverability First, let’s clear up some confusion about what exactly deliverability is. In simple terms, deliverability measures the number of messages placed in the intended recipients' inboxes. (Yes, the promotions and other tabs are still the inbox!) There is a similar term, delivery rate. This is the rate at which mailbox

Why Deliverability matters to me

By |2024-06-17T10:12:24+02:00June 17th, 2024|Deliverability Week 2024, Email Deliverability|

Welcome to Deliverability Week 2024! This will be an awesome ride with incredible content from incredible people in this space. Thanks to Al Iverson and Matthew Vernhout for putting this together and getting us all together to do this! My Journey into Deliverability The very beginning I've been

Deliverability Week 2024 Coming Next Week!

By |2024-06-17T10:13:07+02:00June 13th, 2024|Deliverability Week 2024, Email Deliverability|

Next week, Monday, 17 June 2024, is the official start of Deliverability Week 2024! Titans in the deliverability space got together and decided to publish a ton of articles on their respective blogs during this week to educate further and entertain the email marketing industry and all involved. Somehow, I got lucky enough to be

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