Email Deliverability

Email Authentication – SPF, DKIM, DMARC and BIMI

By |2024-06-21T19:19:18+02:00June 21st, 2024|Deliverability Week 2024, Email Deliverability|

Email authentication was never part of the original specification for email, as email was predominantly used between academics who trusted each other. With the exponential growth of email's reach since its inception in 1971, the implementation of robust security measures has become a necessity to counter the escalating security concerns, particularly those arising from

IP Warmup: Transactional versus Marketing Messages

By |2024-06-20T07:17:49+02:00June 20th, 2024|Deliverability Week 2024, Email Deliverability|

To help celebrate Deliverability Week 2024, Al Iverson from Spam Resource has offered up a guest post! Take it away, Al! Here’s a common question we get asked in email deliverability land: How do we perform IP warming for transactional email messages? Is it even necessary? Before I answer that, let me backup a minute

What Is Deliverability, And Why Does It Matter?

By |2024-06-20T08:52:45+02:00June 17th, 2024|Deliverability Week 2024, Email Deliverability|

Definition of deliverability First, let’s clear up some confusion about what exactly deliverability is. In simple terms, deliverability measures the number of messages placed in the intended recipients' inboxes. (Yes, the promotions and other tabs are still the inbox!) There is a similar term, delivery rate. This is the rate at which mailbox

Why Deliverability matters to me

By |2024-06-17T10:12:24+02:00June 17th, 2024|Deliverability Week 2024, Email Deliverability|

Welcome to Deliverability Week 2024! This will be an awesome ride with incredible content from incredible people in this space. Thanks to Al Iverson and Matthew Vernhout for putting this together and getting us all together to do this! My Journey into Deliverability The very beginning I've been

Deliverability Week 2024 Coming Next Week!

By |2024-06-17T10:13:07+02:00June 13th, 2024|Deliverability Week 2024, Email Deliverability|

Next week, Monday, 17 June 2024, is the official start of Deliverability Week 2024! Titans in the deliverability space got together and decided to publish a ton of articles on their respective blogs during this week to educate further and entertain the email marketing industry and all involved. Somehow, I got lucky enough to be

Do you even DMARC?

By |2024-05-28T15:21:22+02:00May 28th, 2024|Email Deliverability|

Yahoogle to the rescue! In a momentous announcement in October 2023, Yahoo! and Google shook the email marketing world to its core. They were bringing down the hammer and becoming much stricter with their requirements to deliver email to their users. We delivery and deliverability folk sighed a sigh of relief! These major

New Gmail & Yahoo! Sender Requirements Starting February 2024

By |2024-03-08T10:03:33+02:00December 22nd, 2023|Email Deliverability|

In the dynamic world of email communication, Gmail and Yahoo are setting new benchmarks for 2024, reshaping the landscape for email senders. Here's a deep dive into the changes and updates that are stirring the pot in the email marketing world. The Big Shift in Email Standards: What's New in 2024 The Advancement in

Finally, the death of “domain warmup” tools!

By |2022-11-22T09:34:27+02:00November 23rd, 2022|Email Deliverability, Spam|

Over the years, I have seen more and more of these so-called "domain warmup" tools appear. These tools are used to warm up new domains used in cold outreach. Many of the cold outreach tools have this functionality built-in, but lately, I have been seeing more and more dedicated services that offer this service. Let's

Do you need to include your ESP in your SPF record?

By |2022-11-09T12:26:24+02:00November 9th, 2022|Email Deliverability, Email Marketing, Email Service Provider, Email Terms|

In the early days of Email Service Providers (ESPs), it was common practice for the support staff to tell their customers to include the ESP in the customer SPF record of the domain being used for the "visible from" address for messages sent from the ESP. Thankfully the ESPs have learned better and have stopped

How To Correctly Use A Purchased List

By |2022-11-02T13:29:15+02:00November 2nd, 2022|Email Deliverability, Email Marketing|

In my previous post, Should I Buy An Email List, I made a strong case against buying and emailing to a list. I 100% stand behind that and will never support sending emails to a purchased list. Is there a way to use a purchased list that will not completely tank your deliverability? There is

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