Email Deliverability

New Gmail & Yahoo! Sender Requirements Starting February 2024

By |2024-03-08T10:03:33+02:00December 22nd, 2023|Email Deliverability|

In the dynamic world of email communication, Gmail and Yahoo are setting new benchmarks for 2024, reshaping the landscape for email senders. Here's a deep dive into the changes and updates that are stirring the pot in the email marketing world. The Big Shift in Email Standards: What's New in 2024 The Advancement in

Finally, the death of “domain warmup” tools!

By |2022-11-22T09:34:27+02:00November 23rd, 2022|Email Deliverability, Spam|

Over the years, I have seen more and more of these so-called "domain warmup" tools appear. These tools are used to warm up new domains used in cold outreach. Many of the cold outreach tools have this functionality built-in, but lately, I have been seeing more and more dedicated services that offer this service. Let's

Do you need to include your ESP in your SPF record?

By |2022-11-09T12:26:24+02:00November 9th, 2022|Email Deliverability, Email Marketing, Email Service Provider, Email Terms|

In the early days of Email Service Providers (ESPs), it was common practice for the support staff to tell their customers to include the ESP in the customer SPF record of the domain being used for the "visible from" address for messages sent from the ESP. Thankfully the ESPs have learned better and have stopped

How To Correctly Use A Purchased List

By |2022-11-02T13:29:15+02:00November 2nd, 2022|Email Deliverability, Email Marketing|

In my previous post, Should I Buy An Email List, I made a strong case against buying and emailing to a list. I 100% stand behind that and will never support sending emails to a purchased list. Is there a way to use a purchased list that will not completely tank your deliverability? There is

Should I Buy An Email List?

By |2022-10-25T14:39:38+02:00October 25th, 2022|Email Deliverability, Email Marketing|

Let me start by saying this is not a post about the legality of buying an email list. If you want to check on the legality in your country, speak to a lawyer. We're here to discuss whether you should or should not buy a list. Spoiler alert ... You should NOT! Definitions We all know

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