Email Marketing

What Exactly Is Consent In Email Marketing?

By |2024-06-19T12:46:07+02:00June 19th, 2024|Deliverability Week 2024, Email Marketing, Email Terms|

As it is deliverability week, discussing the be-all and end-all of email marketing is essential: Consent (Permission). What exactly IS consent? Consent in email marketing is when someone gives you their email address with explicit permission to be added to an email list for the purposes of sending updates and/or marketing messages

Is Cold Outreach Spam?

By |2022-11-22T07:27:46+02:00November 22nd, 2022|Email Marketing, Spam|

TL;DR version: YES, yes, it is! What is cold outreach? Cold outreach refers to the process where you reach out to or contact someone via email who doesn't have any connection with your business. It could also be defined as the email equivalent of cold calling. It is a process that is being used increasingly by new, and

Do you need to include your ESP in your SPF record?

By |2022-11-09T12:26:24+02:00November 9th, 2022|Email Deliverability, Email Marketing, Email Service Provider, Email Terms|

In the early days of Email Service Providers (ESPs), it was common practice for the support staff to tell their customers to include the ESP in the customer SPF record of the domain being used for the "visible from" address for messages sent from the ESP. Thankfully the ESPs have learned better and have stopped

How To Correctly Use A Purchased List

By |2022-11-02T13:29:15+02:00November 2nd, 2022|Email Deliverability, Email Marketing|

In my previous post, Should I Buy An Email List, I made a strong case against buying and emailing to a list. I 100% stand behind that and will never support sending emails to a purchased list. Is there a way to use a purchased list that will not completely tank your deliverability? There is

Should I Buy An Email List?

By |2022-10-25T14:39:38+02:00October 25th, 2022|Email Deliverability, Email Marketing|

Let me start by saying this is not a post about the legality of buying an email list. If you want to check on the legality in your country, speak to a lawyer. We're here to discuss whether you should or should not buy a list. Spoiler alert ... You should NOT! Definitions We all know

Seed list based monitoring

By |2022-06-17T11:47:58+02:00June 17th, 2022|Email Marketing, Email Terms|

As we discussed in our previous article, inbox rate (deliverability rate) monitoring is much more important than delivery rate monitoring. In this article, I want to talk about seed lists and why they may not be the best tool to use to monitor your inbox rate. They ARE important and useful, but should only be

No-reply Email Addresses

By |2022-06-16T06:22:36+02:00June 16th, 2022|Email Marketing|

What exactly is a no-reply email address and why do we have a whole article dedicated to it? A no-reply is an email address using the format “” Many businesses use a no-reply email address to discourage the recipient from sending a response to their transactional emails or email marketing campaigns, thus forgetting the cardinal

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