Seed list based monitoring

By |2022-06-17T11:47:58+02:00June 17th, 2022|Email Marketing, Email Terms|

As we discussed in our previous article, inbox rate (deliverability rate) monitoring is much more important than delivery rate monitoring. In this article, I want to talk about seed lists and why they may not be the best tool to use to monitor your inbox rate. They ARE important and useful, but should only be

No-reply Email Addresses

By |2022-06-16T06:22:36+02:00June 16th, 2022|Email Marketing|

What exactly is a no-reply email address and why do we have a whole article dedicated to it? A no-reply is an email address using the format “noreply@company.com” Many businesses use a no-reply email address to discourage the recipient from sending a response to their transactional emails or email marketing campaigns, thus forgetting the cardinal

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