Seed list based monitoring

By |2022-06-17T11:47:58+02:00June 17th, 2022|Email Marketing, Email Terms|

As we discussed in our previous article, inbox rate (deliverability rate) monitoring is much more important than delivery rate monitoring. In this article, I want to talk about seed lists and why they may not be the best tool to use to monitor your inbox rate. They ARE important and useful, but should only be

Deliverability Rate vs Delivery Rate

By |2022-06-15T15:03:03+02:00June 15th, 2022|Email Terms|

There are many important metrics to monitor when it comes to identifying the quality of an ESP or your own email marketing system. Two of these are very important when it comes to having your subscribers actually receiving your messages. The one is easy to measure and report on, while the other is much more

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