Email Terms

What Exactly Is Consent In Email Marketing?

By |2024-06-19T12:46:07+02:00June 19th, 2024|Deliverability Week 2024, Email Marketing, Email Terms|

As it is deliverability week, discussing the be-all and end-all of email marketing is essential: Consent (Permission). What exactly IS consent? Consent in email marketing is when someone gives you their email address with explicit permission to be added to an email list for the purposes of sending updates and/or marketing messages

Do you need to include your ESP in your SPF record?

By |2022-11-09T12:26:24+02:00November 9th, 2022|Email Deliverability, Email Marketing, Email Service Provider, Email Terms|

In the early days of Email Service Providers (ESPs), it was common practice for the support staff to tell their customers to include the ESP in the customer SPF record of the domain being used for the "visible from" address for messages sent from the ESP. Thankfully the ESPs have learned better and have stopped

Seed list based monitoring

By |2022-06-17T11:47:58+02:00June 17th, 2022|Email Marketing, Email Terms|

As we discussed in our previous article, inbox rate (deliverability rate) monitoring is much more important than delivery rate monitoring. In this article, I want to talk about seed lists and why they may not be the best tool to use to monitor your inbox rate. They ARE important and useful, but should only be

Deliverability Rate vs Delivery Rate

By |2022-06-15T15:03:03+02:00June 15th, 2022|Email Terms|

There are many important metrics to monitor when it comes to identifying the quality of an ESP or your own email marketing system. Two of these are very important when it comes to having your subscribers actually receiving your messages. The one is easy to measure and report on, while the other is much more

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