Over the years, I have seen more and more of these so-called "domain warmup" tools appear. These tools are used to warm up new domains used in cold outreach. Many of the cold outreach tools have this functionality built-in, but lately, I have been seeing more and more dedicated services that offer this service. Let's
In the early days of Email Service Providers (ESPs), it was common practice for the support staff to tell their customers to include the ESP in the customer SPF record of the domain being used for the "visible from" address for messages sent from the ESP. Thankfully the ESPs have learned better and have stopped
In my previous post, Should I Buy An Email List, I made a strong case against buying and emailing to a list. I 100% stand behind that and will never support sending emails to a purchased list. Is there a way to use a purchased list that will not completely tank your deliverability? There is
Let me start by saying this is not a post about the legality of buying an email list. If you want to check on the legality in your country, speak to a lawyer. We're here to discuss whether you should or should not buy a list. Spoiler alert ... You should NOT! Definitions We all know
